SHRED

2018
client Shred Optics

direction Giovanni Pellegrini
motion graphics Camilla Penso
music Francesco Novara

A video for the “rebranding” campaign for the Shred brand, founded in 2008 by the American Olympic champion Ted Ligety. In the past ten years, he has become well known in the world market of winter sports and mountain biking.

Ginko Film has been responsible for all of the brand’s video communication: corporate videos, instacuts, videos for social networks, technology videos, and video support for the customer.

A video for the “rebranding” campaign for the Shred brand, founded in 2008 by the American Olympic champion Ted Ligety. In the past ten years, he has become well known in the world market of winter sports and mountain biking.

Ginko Film has been responsible for all of the brand’s video communication: corporate videos, instacuts, videos for social networks, technology videos, and video support for the customer.